BTH Sales: Building Success Through Quality, Partnership, and People
By Heather Brekelmans, 2 Steps Ahead Consulting Inc
BTH was founded in 2011 by co-owners Bob and Travis Hardcastle. They have grown from humble, local beginnings into a nationally recognized leader in the welding and fabrication industry. The secret to their success is a simple yet powerful formula: apply the values of family and quality, infuse them with passion and real-world experience, and extend that approach to every relationship they build.
Bob's background uniquely positioned him to create BTH Sales. With hands-on experience in both welding and sales, he recognized a gap in the market - an opportunity to create an organization that truly understood customer needs from the shop floor up. That vision has paid off. Today, BTH Sales proudly serves as the exclusive Canadian distributor for Siegmund Welding tables, an industry gold standard that reflects their commitment to offering only the best.
Where Quality Service is More Than Culture
At BTH Sales, the mission goes far beyond making a sale. The team is driven by a genuine desire to help customers grow their businesses through unique, tailored solutions that actually work. From day one, with or without a purchase, they're committed to customer success.
"What sets us apart isn't just the products we offer," Travis explains. "It's our commitment to strong partnerships and quality service." While their products represent a significant investment, what truly differentiates BTH Sales is the combination of quality, performance value, and the supportive relationships they build to ensure ongoing customer success.
Travis and Bob put their personal experience as welders and fabricators to work, vetting every product authentically through the lens of having worked in the field themselves. They only offer products they'd trust in their own shops, products that deliver reliable results for the people who depend on them.
BTH Sales believes in fostering a family-like atmosphere among partners and employees, prioritizing relationships, and facilitating an ease of doing business while maintaining a personalized, human touch.
“These pieces of equipment more than pay for themselves in less than 90 days sometimes. [Our] customers' only negative feedback is not being sold on purchasing one sooner!” - Travis Hardcastle
A Workplace that Feels Like Family
The same philosophy that drives BTH Sales' customer relationships extends to how they treat their team. Travis and Bob have built a workplace culture where employees aren't just numbers on a spreadsheet, they're valued family members whose growth and development are genuinely celebrated.
"This is exactly the kind of place that I think everybody wants to find, but no one is really fortunate enough to come across," says Adam Thomas, Sales Operations Manager. "I remember in my interview with Bob and Travis getting very much the salt of the earth vibe from these guys. They put a lot of trust into me, giving us the flexibility and freedom to do things the way that we believe they should be done, and also giving us the opportunity to make mistakes too."
The trust and flexibility created by Travis and Bob has fostered something special. As a small team, employees have opportunities to pitch in wherever help is needed, providing valuable learning experiences while allowing team members to explore the areas they enjoy most. It's a culture built on camaraderie, mentorship, and genuine care for each other's success and well being.
Travis takes particular pride in watching employees grow significantly during their time with the company. When you balance work with play and treat people like people, not resources, you create an environment where everyone thrives.
Meeting a Critical Industry Challenge
The welding industry stands at a crossroads. As decades of skilled workers approach retirement, manufacturers face a critical shortage of trained talent to fill their shoes. At the same time, integrating the right automation solutions has become essential—not just for efficiency, but for survival. The challenge isn't simply adopting new technology; it's finding equipment and partners who understand how to blend automation with welding expertise to create easier, faster training for new workers while delivering more cost-effective results.
This is where BTH Sales Inc. has perfected what you might call the secret sauce: ensuring quality equipment gets matched with the right solutions to real problems. For them, it's never about a transaction, it's about building success and sustainable growth for their customers across North America.
Value of True Partnership: BTH Sales Inc Working With THG Automation Canada
This foundation of quality, relationships, and expertise makes BTH Sales the ideal partner for bringing innovative solutions to the Canadian market. Their extensive network and strong relationships throughout the welding industry position them as invaluable collaborators, especially when it comes to understanding local market dynamics and solving complex customer challenges.
This is precisely why their partnership with THG Automation works so well. Both companies share a commitment to genuine customer satisfaction and enthusiasm, not just completing transactions. Together, BTH Sales and THG Automation provide strong, local support for Canadian clients who need cutting-edge automation solutions backed by people who truly care about their success.
Robert Sibley of THG Automation notes that while seriousness is necessary at times, BTH Sales knows when to balance work and play, making their collaborative experience both positive and memorable. It's this approach, combining deep technical knowledge with personalized service and a human touch, that helps Canadian manufacturers navigate their automation journey with confidence.
Partnership You Can Trust
Whether you're exploring welding tables, automation solutions, or specialized fabrication equipment, BTH Sales and THG Automation brings more than products to the table. They bring experience, expertise, and a genuine commitment to your success. They foster a family-like atmosphere among partners, prioritize lasting relationships, and make doing business feel easy while maintaining that crucial personal connection.
In an industry where products are often commoditized, BTH Sales and THG Automation proves that what really matters is the people behind the products and the relationships that turn transactions into partnerships.
From their team culture to their customer relationships, everything BTH Sales does reflects the values Bob and Travis established from day one: quality, integrity, and genuine care for the success of everyone.
